# Huxley Legaspi

> SEO specialist in Cebu City, Philippines, working in technical SEO, keyword mapping, and content operations. Four-plus years across in-house and agency work, currently monitoring technical site health across 70+ client sites.

This site is a portfolio: three written-up case studies, an about page, a services hub with one service written up in full, a blog, and a contact page. Everything listed below is real content; nothing is a placeholder any more.

## Main pages

- [Home](https://huxlegaspi.com/): Background, selected work, experience, and toolkit.
- [Work](https://huxlegaspi.com/work): Hub page summarising the three case studies.
- [About](https://huxlegaspi.com/about): How a medical technology graduate ended up in technical SEO, plus triathlon and the dogs.
- [Services](https://huxlegaspi.com/services): Eight services, from one-off audits to weekly monitoring.
- [Website Audit for SEO](https://huxlegaspi.com/services/website-audit-for-seo): A manual website audit — full crawl, written report ranked by impact and effort, and a 45-60 minute walkthrough call. Not an automated scan.
- [Small Business SEO Services](https://huxlegaspi.com/services/small-business-seo-services): Full-stack SEO for small businesses from one specialist: audit, keyword research, content, on-page, technical, off-page and local work, AI search visibility, and monthly reporting. Month-to-month.
- [Insights](https://huxlegaspi.com/insights): Blog archive.
- [What Is an SEO Specialist?](https://huxlegaspi.com/insights/what-is-an-seo-specialist): What the role covers day to day, the three disciplines it spans, the skills employers look for, local vs ecommerce sub-specialties, and how to hire one.
- [How Much Do SEO Services Cost for Small Business?](https://huxlegaspi.com/insights/how-much-do-seo-services-cost-small-business): 2026 pricing guide: monthly retainers, hourly rates, and one-time audit pricing with survey data, what drives the cost, specialist vs agency vs in-house, and red flags in cheap SEO.
- [Contact](https://huxlegaspi.com/contact): Service picker covering audits, search setup and tracking, content planning, full-stack SEO, ongoing monitoring, pre-sale audits, local SEO, and CRO.

## Case studies

- [The Limitless Agency](https://huxlegaspi.com/limitless): Technical site health monitoring across 70+ client sites — weekly crawls, GSC error reporting, dev ticket triage, redirect cleanup. Covers the progression from content specialist to technical SEO lead.
- [Study.com](https://huxlegaspi.com/study-com): Mapping 10,000+ keywords to lesson pages, with a written reason recorded for every rejected assignment. Also content production from briefs, video scripting, and a credential compliance audit across 100+ published videos.
- [Shakewell Agency](https://huxlegaspi.com/shakewell): Site architecture for a rebuild — separating four service lines into their own pages and mapping pillar content to the hardest service to sell.

## Optional

- [Sitemap](https://huxlegaspi.com/sitemap): HTML index of every page on the site.