Technical SEO at scale
Weekly site-health monitoring for 70+ agency client sites in Ahrefs — spotting error patterns, filing dev tickets, and reporting to strategists. See the full breakdown →
SEO Specialist · Technical SEO & Content Strategy
I get pages found —
by search engines, and now by AI.
I'm Huxley Legaspi. Over the past four-plus years I've done keyword research, on-page and technical SEO, link building, and content strategy — first in-house at Study.com, now on the agency side monitoring the technical health of 70+ client sites. I'm building out that same depth in generative engine optimization: how content gets surfaced, cited, and trusted by AI answer engines.
Get in touch01 Selected work
Lesson page optimization
Retitled and restructured existing Study.com lesson pages around mapped primary keywords, using SEMrush and Ahrefs to guide on-page decisions.
Interlinking & outreach
Built internal linking structures and ran outreach link-building campaigns through Buzzstream to strengthen topical authority.
Client onboarding
Ahrefs configuration, site architecture planning, plugin setup, and full-site audits covering CRO, taxonomy, and metadata.
Content gap research
Concept matching and keyword selection to identify opportunities for new pages, plus peer review of other contractors' SEO work.
Full-stack marketing support
At Shakewell Agency: SEMrush keyword research and on-page work alongside social content planning and email campaigns in Klaviyo.
02 Experience
The Limitless Agency
Technical SEO Lead
Promoted from informational intent content into running technical SEO for the agency. Weekly site-health monitoring across 70+ client sites in Ahrefs, GSC error reporting, client onboarding, and dev ticket triage.
See the work →Study.com
SEO Specialist
Keyword mapping in SEMrush and Ahrefs, on-page optimization of lesson pages, short-form content to brief, interlinking and Buzzstream link-building campaigns, and peer review of contractor work.
See the work →Shakewell Agency
Junior Marketing Associate
Full-stack SEO support with SEMrush — keyword research and on-page work — alongside social account management, content planning, and email marketing campaigns.
See the work →03 About
I came into SEO from a science background — a BS in Medical Technology from Velez College — and that's shaped how I work: audit first, find the pattern, then fix the thing that actually moves the number. Four-plus years in, I've worked both sides of the fence: in-house, where you live with the same site for years, and agency, where you're triaging technical health across dozens of client sites at once.
The technical end is where I've ended up spending most of my time — crawl errors, canonical tags, redirect chains, site architecture, taxonomy — and it's the part I like most, because it's where the problems are concrete. What pulls me toward AI search is that the same fundamentals are being re-tested: clean structure, clear intent, and content worth citing.
Toolkit
SEO
SEMrush (incl. Writing Assistant), Ahrefs, Screaming Frog, Yoast, AIOSEO, Buzzstream
Analytics
Google Analytics 4, Google Search Console
CMS
WordPress, Shopify, Squarespace
Marketing & CRM
Klaviyo, Mindbody Online, Salesforce
Project management
Asana, Monday.com, ClickUp
Design
Canva, Figma
Certifications
SEMrush — SEO Principles: An Essential Guide for Beginners, and Content-Led SEO with Brian Dean (2024) · HubSpot Academy SEO Certification (2024) · Google Analytics Certification (2024) · PinoySEO (2024)