Tell me what you need.

A full-site crawl and a written account of everything that’s wrong with it, prioritised so your developers know what to touch first.

• Full-site crawls in Ahrefs and Screaming Frog
• 404s, redirect chains and loops, canonical conflicts, sitemap errors
• Core Web Vitals and PageSpeed
• Metadata, taxonomy, and blog category review
• Spelling, grammar, and CRO sweeps
• Findings written as dev-ready tickets, not a PDF you have to translate

Getting the instrumentation right from the start, so the numbers you look at later are trustworthy.

• Google Search Console setup, ownership verification, and error reporting
• GA4 configuration
• Ahrefs project setup and baseline crawl
• Plugin setup — Yoast, AIOSEO, SEMrush Writing Assistant
• IndexNow and Redirection tooling
• An initial clean sweep so you start from a known-good state

Deciding what to write and how it should hang together, before anyone starts writing.

• Keyword research and mapping
• Search intent alignment
• Site architecture planning
• Internal linking structures and CTA placement
• Concept matching to find new page opportunities
• Content briefs, and QA of the finished work against them

The whole on-page job, for a site that needs steady hands rather than a one-off review.

• Keyword research and on-page optimization
• Page retitling and restructuring
• Interlinking strategy
• Outreach link building via Buzzstream
• Short-form content writing

The work I do most: catching problems on a fixed cadence, before they become the reason traffic dropped. I currently monitor more than 70 sites a week, so error patterns tend to be familiar rather than novel.

• Weekly crawls and error pattern analysis
• GSC error reporting on a fixed cadence
• Dev tasks filed and followed through to closed — not just raised
• Plain-language reporting you can forward without rewriting

For agencies pitching a prospect: the audit that goes in the deck, turned around on your timeline. An unusual thing to be able to buy in — most freelancers don’t offer it.

• Configure the prospect’s site in Ahrefs
• Build out site architecture
• Produce the audit that supports the pitch

Getting a business found by the people physically near it — the map pack, the profile, and the location pages that support both.

• Google Business Profile setup, verification, and optimization
• Name, address, and phone consistency across directories
• Local keyword research and location page structure
• Review monitoring and a workflow for responding
• Local business schema markup

The step past an audit. A CRO sweep tells you what looks wrong; this is forming a hypothesis about it, testing that hypothesis, and acting on the answer.

• Turning audit findings into testable hypotheses
• A/B test setup and monitoring
• Landing page, form, and CTA iteration
• Results reported plainly, including the tests that lost